Below are just a few of the highlights - for the full data and more takeaways, check out the full report!
View Report Download ReportRace Marketing Trends 2018 Highlights
RunSignup collaborated with RunningUSA and Peter Abraham to produce Race Trends: 2018 Annual Statistical Report. We mined RunSignup’s registration data from the past three years to generate transparent statistics, identify trends in the industry, and provide recommendations to keep endurance events competitive in a crowded market.
Understand the Endurance Industry
Know the competition to beat the competition!
This report is designed to create a comprehensive look at the industry, including both traditional events with finisher data and next generation events that expand beyond running. The goal is to answer practical questions such as "When do runners sign up, how effective are marketing and pricing strategies, and how many participants signup on mobile?" In the future, we hope other registration providers will share similar data that can be aggregated to arrive at an even better understanding of industry trends.
